"ETFOR - Empresa Têxtil SA." (PLAY UP) recognizes the importance of protecting your personal data, regardless of its nature and, above all, values ​​honesty and transparency so that it is possible to build a solid and lasting relationship with Customers based on trust and mutual benefit. Thus, with the new Regulation of Data Protection of the European Union (EU 2016/679), we developed a set of security measures for the protection of your data and we have also updated our Privacy Policy.

This Privacy Policy aims to explain what is the personal data treatment policy of ETFOR - Empresa Têxtil S.A. If you want to make a purchase in our online store, you will have to accept our privacy policy as it is essential and essential for the delivery of our products.

However, if you have any questions about this Policy you can contact us through the following email address: or by letter addressed to: ETFOR - Empresa Têxtil SA, Avenida Margarida Queiroz, n.301 , 4740-438 Forjães - Esposende.


1.1. This website and corresponding privacy policy are managed by ETFOR - Empresa Têxtil S.A., with headquarters at Avenida Margarida Queiroz, n.301, 4740-438 Forjães - Esposende.

1.2. By browsing our website, you will agree to the terms described in this Privacy Policy.


2.1. Respect for the will of the client

We respect the privacy and security of your personal data, so we ensure respect for the client's will and autonomous, free and discomplicated management of your privacy preferences. Therefore, and if you disagree with any point referred to in this Policy, you can at any time contact us through the following email address: or by letter addressed to ETFOR - Empresa Têxtil SA, Avenida Margarida Queiroz, n.301, 4740-438 Forjães - Esposende. We will do everything possible to satisfy your will and respect your concerns.

2.2. Good practices

ETFOR - Empresa Têxtil S.A. as the personal data controller determines the purposes and means by which your personal data is processed including all applicable security measures. We guarantee that your personal data will be treated in Portugal in a correct and legal manner and in accordance with good practices.

2.3. Exceptional need

In the treatment of data that can personally identify, directly or indirectly, we apply the principle of strict necessity. For this reason, the use of your personal data will always be minimal so as not to exceed the original purpose for which they were collected and / or processed.


3.1 Personal data collected and processed by ETFOR - Empresa Têxtil S.A. are only the information that you place voluntarily in the this website forms, expressly and unequivocally.

3.2. The personal data collected are: name, sex, date of birth, email, mobile phone, address, NIF.


4.1. Your personal data is collected and processed by ETFOR - Empresa Têxtil S.A. only for purposes strictly related to the use of this site, to the services to this associates and to the sale of products, realization of management and improvement of the Loyalty Program, direct marketing and customer support management.

4.2. Play Up always seeks to maintain the relationship with its client and provide the necessary benefits, information and relevant content related to our brand. Your data will only be processed for these specific, explicit and legitimate purposes, and will not be treated inconsistently with them. The data collected and processed are adequate, relevant and not excessive in relation to these purposes.

4.3. However, your personal data may also be used for other processing operations within the limits of those applications. In particular, your personal data can be treated with the following purposes:

a) When you make a purchase on this site, we collect your personal data (for example, email address, delivery address, credit card number and phone number) on the purchase form, only for the purpose of sale, separation and transportation of the products ordered by you;

b) when you request the assistance of the Customer Service, we collect your personal data (for example, first and last name, email address) in order to provide you with the customer services of the online store are relevant to this site and to offer the assistance you have requested;

c) when you register, we collect your personal data in order to simplify the preparation of your future orders;

d) when you subscribe to the newsletter, we collect your email in order to offer you this service;

e) When you browse our site, we collect cookies. Depending on the management you have made of Cookies on our site and your interaction with us, we use some information collected by Cookies in order to ensure proper functioning on the site, highlighting the proper viewing of content, remembering your cart, reminding you of your registration, resolution of your screen, to improve our offers, among others. This information includes registration data, location, session duration, products you have selected, your equipment, your browser and your IP address.

f) When you browse our website and later visit platforms where the advertising format exists (social networks, google and other partners of these networks) may be impacted by ads of our brand. We will also use the data to reach new potential customers who may be interested in our products.

4.4. When we collect data, we indicate the required fields with asterisks, when the data in question is necessary for:

Celebrate our contract with you (for example to provide products you have purchased on our websites / apps);

Provide you with the service you requested (for example by giving you a newsletter); or
Comply with legal requirements (eg billing).


5.1. For organizational purposes and in order to be able to offer you the best possible service, ETFOR - Empresa Têstil S.A. works together with some entities external to your organization that will handle the personal data of users of this site. This data sharing is strictly due to the performance of the services provided by ETFOR - Empresa Têstil S.A., including the sale of products.


5.2. These external entities include carriers, technology providers and digital services, digital marketing platforms, among others. The external entities referred to above were chosen by ETFOR - Empresa Têstil SA, due to their experience in data processing, the guarantees of compliance with applicable laws and regulations, as well as the technical security measures adopted by them in relation to the processing of personal data .


5.3. These external entities will always act according to the instructions provided by ETFOR - Empresa Têstil S.A. and only for the purposes strictly necessary for their function. Your personal data will be shared with these entities, with the aim of:

- provision of electronic payment services through credit / debit cards;

- processing of product sales;

- packaging and transport of products;

- solve problems related to the sale of products;

- receiving payments for the purchase of products;

- processing returns of customers' products;


5.4 In addition to the above, your data may be shared with third parties to:

- comply with applicable laws,

- respond to judicial and governmental inquiries,

- be in compliance with valid legal processes,

- protect the rights or property of ETFOR - Empresa Têstil S.A.


Respect for the customer's wishes is the main concern of Play Up regarding the processing of your personal data. However, we do not want to affect the relationship we have with you or to fall short of your expectations. Thus we considered that a relationship has been maintained with us in the last 2 years, ie if a purchase was made, it was not necessary to request consent. Still, if you disagree, you can at any time oppose by writing to us at


7.1. To exercise your right to access, rectify, erase, forget or block your personal data you may send a written communication to the following e-mail address: or by letter addressed to ETFOR - Empresa Têstil SA, Avenida Margarida Queiroz, n.301, 4740-438 Forjães. You can also do this in your customer area in the online store.

7.2. If you wish to stop receiving direct marketing communications, you may at any time exercise your right to object to the processing of your personal data by managing consents available in your Customer Area from the online store. You may do so by sending an e-mail to or by writing to: ETFOR - Têstil SA Company, Avenida Margarida Queiroz, 301, 4740-438 Forjães.


8.1 Play Up uses the appropriate security measures to protect your personal data against destruction, accidental or unlawful, accidental loss, alteration, diffusion or access

8.2. However, Play Up can not guarantee that the security measures taken to protect this site and to transmit data and information through this site will prevent or exclude any risk of unauthorized access or loss of data. Therefore, we recommend that your computer be equipped with software devices that protect you in the transmission and reception of data (such as up-to-date antivirus systems), and that your browser takes appropriate measures to ensure the security of data transmission (such as firewall and anti-spam filters).



9.1. Your data shall be kept by Play Up for the purposes described herein for the time required for the purposes mentioned, unless the personal data in question are necessary to prove compliance with obligations, as long as the limitation period of the respective rights does not expire or if there is a longer period of retention of data imposed by law.

9.2. When your personal data is no longer required, it will be removed from our systems and records or maintained anonymously so that it can not be identified from them.

The current version was published on November 14, 2018.