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    ABOUT US

    Play Up is a clothing brand for babies and children from 0 up to 14 years old, with entirely portuguese design and manufacture. We are passionate about everything related to childhood and the growth process. Each collection we launch is the product of our greatest dedication. We thoroughly study the functionality and design of each piece, search for the best materials and we personally accompany all stages of production.

    We are proud of our origins: we grew up in a family from the North of Portugal with a long tradition in the textile sector and we have inherited all the knowledge and experience of our mentors over the past three decades.
    This is how Play Up came about, from the genuine desire to print our vision and our inspirations in unique creations that reveal who we are.

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    EMBRACING SLOW MAKING

    At Play Up we like to be connected and informed but we don't give up the time needed to contemplate and create. With this in mind we launched the series "Embracing Slow Making", in which we commit ourselves to a more conscious lifestyle and we focus on the here and now. The first chapter of this series started with our Spring / Summer 2019 collection and represented the beginning of our collaborations with the new generation of Portuguese artists and creators, whose work inspires us. We are certain that this adventure, in addition to being a valuable contribution to the preservation of our know-how, gives special uniqueness to our collections.

    OUR INSPIRATIONS

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    This is our home. Here we share our ideas and the collections we carefully create for babies and children from 0M to 14Y. Step by step, we are embracing a slower and more sustainable lifestyle. 🌿From Portugal with ❤

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    Play Up

    • Sustainability
    • About Play Up
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    • Store Locator
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    • Testimonials

    Purchasing Guide

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    • Size Guide
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    • Campaign Conditions
    • Terms and Conditions
    • Privacy Policy
    • Online complaints book

    Collection

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    • Boy's fashion
    • Girl's clothes
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