A Play Up

The children's line was founded by a Portuguese family with a strong background in the textile industry.
For over 3 decades, we have collaborated with the preferred brands of several generations of moms and dads. 

The parenthood that all the family members experienced more than once took the professional activity to a different level. That’s how Play Up came to life more than 13 years ago, combining all this know-how with a personal and passionate view on the childhood and the process of growing up, and how all this is connected with the daily act of choosing an outfit.

Each collection is the product our greatest commitment, as we do with everything that concerns our children: we look for the best materials, we study the design very thoughtfully and we personally follow up all the production details.

It was also from this personal involvement as fathers and mothers that our concern for human ecology and environmental sustainability arose.

In our collections, we use almost exclusively accessories and raw materials certified according to Standard 100 by Oeko-Tex, which means that they are free of harmful substances and suitable for direct contact with the skin, including the utmost sensitive skin of babies and small children.

Lately, we’ve been employing more and more organic fibres in our collections and our goal for the next seasons is to extend the percentage of 100% organic styles within the collection.