Essential girls' pieces that never go out of fashion
Play Up essentials for girls aged 3 to 14 are the heart of a conscious children's wardrobe: pieces that never go out of fashion because they were never about fashion, that go with everything because they were designed to go with everything, and that last whole seasons because they were made to. Organic cotton and recycled fibres, careful craftsmanship in Portugal, slow making in every detail. The investment that pays off time and again.
Styling girls' essentials for Spring-Summer
In spring and summer, girls' essentials are the fresh, versatile base of the everyday look. With our shorts for girls for outdoor play days, with the girls' swimsuit for beach and pool days, or on their own on the hottest days. Pieces she can choose without any help.
Girls' essentials in layers for Autumn-Winter
In autumn and winter, girls' essentials are the invisible foundation of the layering system — supporting everything without showing. Pieces from our girls' RE(PLAY) collection build up on top and our girls' winter coats complete the outfit. The essentials stay — solid, unchanging, essential. A conscious wardrobe always starts and ends here — and past-season essentials at lower prices are waiting in the girls' outlet.