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Essential baby pieces that go with everything



Play Up baby girl essentials are the heart of a conscious capsule wardrobe: pieces that never go out of fashion because they were never about fashion. Each one is made in Portugal through slow making from organic cotton and recycled fibres that care for the most delicate skin. Timeless design created to go with everything, season after season, baby after baby. An investment that pays for itself.


Styling baby girl essentials for Spring-Summer


In spring and summer, baby girl essentials are the base for any fresh look. Pair them with our organic cotton baby girl shorts for every day, with the baby girl swimsuit for pool days, under one of our dresses for baby girls, or on their own on the hottest days. Versatile by nature, timeless by design.


Baby girl essentials in layers for Autumn-Winter


In autumn and winter, baby girl essentials gather layers around them. A cosy sweatshirt goes on top and our baby girl coats and jackets complete the outfit. The essentials stay — invisible, indispensable, unchanging. A conscious wardrobe always starts here — and past-season favourites are waiting at lower prices in the baby girl outlet.