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    IMAGE0
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    At Play Up, sustainability is a commitment that guides every design stage. We believe that eco-design is essential to creating a positive impact on the world, promoting social and environmental responsibility. By adopting conscious practices, we ensure that each item not only respects the planet, but also offers quality and durability.

    DISCOVER ITEMS

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    Play Up garments are made to last. We use high-quality raw materials that can withstand the natural wear and tear of children's use, ensuring that the clothes keep their shape and functionality for longer.
    Many of our garments are adjustable to children's growth, prolonging their use. Moreover, some can be transformed into new garments when they no longer fit, extending their useful life even further.
    The timeless design, combined with the durability of the materials, allows the pieces to be used by several generations.








    TRANSFORMATION

    This item is designed for transformation and growth, staying with the same child for longer. Cut along the slightly darker mark to create a new item and extend its use.

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    GROWTH

    Designed for growth, this item stays with the same child for longer. Use the closing spring adjustment system, unfold the cuffs, or adjust the straps to extend its length.







    DISINTEGRATION

    Item designed for transformation and growth, remaining with the same child for longer. Remove the seam to create a new item and extend its use.

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    CIRCULAR DESIGN ITEMS






    At Play Up, each garment is designed with a focus on its complete life cycle. We favour the use of mono materials, which will make them easier to recycle in the future.
    We avoid using decorative accessories. When we incorporate accessories, we choose versions that are easily removable or recyclable, so the recycling process is simple and efficient. This means our items can be reused in new production cycles, minimising waste and promoting a more sustainable future.


    At Play Up, we prefer high-quality natural fibres combined with recycled fibres whenever possible.

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    We use certified raw materials, such as the Global Recycled Standard (GRS), which ensures we use recycled materials and sustainable production practices, and the Global Organic Textile Standard (GOTS), which certifies the production of organic fabrics from the harvesting of raw materials to their responsible production.

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    We invest in innovative processes such as natural dyeing and enzymatic washing, which do not use harmful chemicals and significantly reduce water and energy consumption compared to conventional processes.

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    Most of our raw materials meet OEKO-TEX®, Class I standards, meaning that they are safe for direct skin contact, especially for children up to 3 years old.

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    This is our home. Here we share our ideas and the collections we carefully create for babies and children from 0M to 14Y. Step by step, we are embracing a slower and more sustainable lifestyle. 🌿 From Portugal with ♥

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