{{item.image.alt}}
{{item.image_color.alt}}
{{item.image.alt}}
{{product.image.alt}}
{{item.image.alt}}
{{item.image_color.alt}}
{{item.image.alt}}
{{product.image.alt}}

{{item.image.alt}}
{{item.image_color.alt}}
{{item.image.alt}}
{{product.image.alt}}

A layette designed to be reused from the very first days



Play Up Circular Design for newborns applies the circular philosophy right from the start — from the very first days of life. Pieces conceived not only to dress your baby well during the first twelve months, but to have a responsible exit when those months are over. Every choice of fastening, fibre and stitching was made with what comes next in mind: repair, reuse or responsible recycling. A piece for the first months that doesn't create a problem at the end.


Newborn Circular Design for Spring-Summer


In spring and summer, Circular Design pieces fit seamlessly with sets for newborns and newborn bodysuits from the main collection. Timeless design keeps everything visually in harmony — a piece designed to circulate for years can't depend on one season's trends.


Newborn Circular Design: Autumn-Winter layers


In autumn and winter, Circular Design pieces are completed by our newborn coats and the rest of our sustainable clothing for newborns. A layette in which every piece has a clear role now and a responsible exit later — from the first days until the baby grows and the piece can begin again.