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Play Up Store is the online shop specialising in baby and children's clothing.
By following the latest trends in kids fashion and manufacturing their products in Portugal, Play Up ensures high-quality clothing for boys and girls from 3 months to 14 years.

Play Up is a portuguese brand designed for active kids. Our main concern is to provide children with the comfort and the freedom to move effortlessly in clothing.

We just want kids to play and have fun.