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    We are not indifferent to the climate crisis that our planet faces. At Play Up, we believe that it is possible to guarantee the current needs of our society, without compromising the future of generations. We are committed to counter the frenetic pace of industrial production and we're focused on becoming, step by step, an ecological brand.

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    Use to we value our garments
    Use to we value our garments

    WE VALUE OUR GARMENTS

    To adopt a sustainable lifestyle requires time, study and many changes in the production processes. Convinced that this is the path we want to follow, with each new collection we try to make small changes that contribute to a better world. We favor the use of recycled and naturally sourced raw materials, and whenever is possible, we extend our product range with a natural, anti-allergenic dyeing process. We openly declare our preference for simplicity of shapes and techniques, opting for natural tones, timeless shapes, handmade allovers and artworks.

    Most of the accessories and raw materials that we use in our garments are Standard 100, by Oeko-Tex, Classe I certified, which means they are free of harmful substances and suitable for contact with babies' skin.

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    Use to we value our planet
    Use to we value our planet

    WE VALUE OUR PLANET

    We're seeking to reduce our waste and choose reusable packagings whenever it's possible. Beyond that, most of our supporting elements, like catalogues or posters, are made with recycled and recyclable materials. We aim to reduce our environmental footprint and we look forward to influence our customers to take conscious measures in their daily lives. In this sense, our pieces are accompanied with some suggestions that help to preserve them and take care of our planet.

    MEET OUR ORGANIC COTTON PIECES
    Use to we value people
    Use to we value people

    WE VALUE PEOPLE

    We do not focus only on the production cycle of our garments. Aware of the important social aspect of sustainability, we are also concerned with social responsibility, seeking to ensure that our entire production chain follows the good practices of Fair Trade.

    We work with an extensive network of suppliers, always giving priority to relations with local partners. We strive to provide good working conditions to our employees and we do not forget the fundamental role that each one plays in the final result of our collections.

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    Use to we value our cultural heritage
    Use to we value our cultural heritage

    WE VALUE OUR CULTURAL HERITAGE

    We invest in the preservation of ancestral production techniques, combining them with new functionalities and aesthetics. We are very proud of the new generation of Portuguese artisans, therefore, we have incorporated the universe of these creators in our work, being decisive for the design of handmade patterns and in the selection of colors and raw materials that we use in each collection.

    OUR INSPIRATIONS

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    This is our home. Here we share our ideas and the collections we carefully create for babies and children from 0M to 14Y. Step by step, we are embracing a slower and more sustainable lifestyle. 🌿 From Portugal with ♥

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