Circular Fashion Design for Baby and Kids Clothing - PlayUp

Orders delivered outside the EU are subject to customs clearance, so the end customer is responsible for claiming the entire shipment from the local customs authority, as well as bearing the costs related to customs clearance.

Use to bringing positive products to life
Use to bringing positive products to life
BRINGING POSITIVE PRODUCTS TO LIFE At Play Up, sustainability is a commitment that guides every stage of our design process. We believe eco-design is essential to creating a positive impact on the world by promoting social and environmental responsibility. By adopting conscious practices, we ensure that each piece not only respects the planet but also offers quality and durability.

Use to we design for longevity
Use to we design for longevity
We design for longevity Play Up garments are made to last. We use high-quality raw materials that can withstand the natural wear and tear of children's use, ensuring that the clothes keep their shape and functionality for longer. Many of our garments are adjustable to children's growth, prolonging their use. Moreover, some can be transformed into new garments when they no longer fit, extending their useful life even further. The timeless design, combined with the durability of the materials, allows the pieces to be used by several generations.

Use to transformation
Use to transformation
TRANSFORMATION TRANSFORMATION This item is designed for transformation and growth, staying with the same child for longer. Cut along the slightly darker mark to create a new item and extend its use.

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GROWTH Designed for growth, this item will grow with the same child for longer. Use the spring adjustment system, unfold the cuffs, or adjust the straps to increase the garment's length.

Use to disintegration
Use to disintegration
DISINTEGRATION DISINTEGRATION Item designed for transformation and growth, remaining with the same child for longer. Remove the seam to create a new item and extend its use.

Use to we design for recyclability
Use to we design for recyclability
We design for recyclability At Play Up, each piece is designed with a focus on its complete life cycle. We prioritize the use of single materials, which facilitates recycling in the future. We avoid using decorative accessories. When we do incorporate accessories, we choose easily removable or recyclable versions to ensure a simple and efficient recycling process. In this way, our parts can be reused in new production cycles, minimizing waste and promoting a more sustainable future.

Use to we design with responsible materials
Use to we design with responsible materials
We design with responsible materials At Play Up, we prefer high-quality natural fibres combined with recycled fibres whenever possible.

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We use certified raw materials, such as the Global Recycled Standard (GRS), which ensures we use recycled materials and sustainable production practices, and the Global Organic Textile Standard (GOTS), which certifies the production of organic fabrics from the harvesting of raw materials to their responsible production.

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We invest in innovative processes, such as natural dyeing and enzymatic washing, which do not use harmful chemicals and significantly reduce water and energy consumption compared to conventional processes.

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A large portion of our raw materials meets OEKO-TEX® Class I standards, ensuring they are safe for direct skin contact, especially for children up to 3 years of age.