Essential boys' pieces designed to last for seasons
Play Up essentials for boys aged 3 to 14 are the starting point of a sustainable wardrobe — and what's left once everything else has come and gone. Made in Portugal from organic cotton and recycled fibres through slow making, they were designed specifically to withstand rough play, repeated washing and being handed down from one brother to the next without losing a thread of quality. These are the pieces that never need replacing — only renewing when he outgrows them.
Styling boys' essentials for Spring-Summer
In summer, boys' essentials are the base for any look. With our boys' summer shorts for the most active days, with our swimwear for boys for afternoons by the water, or on their own when the heat really kicks in. Pieces that work before you even think about them — which is exactly how the best kit should work.
Boys' essentials in layers for Autumn-Winter
In autumn and winter, boys' essentials take on the role of the invisible, indispensable first layer. Cosy sweatshirts build up on top and our boys' winter coats finish the look for outdoors. The essentials stay — solid, reliable, forgotten because they always work. Which is the highest compliment a piece of clothing can receive — and the idea that drives our boys' Circular Design. Past-season essentials at lower prices are waiting in the boys' outlet.