Play Up | Sustainable & Conscious Children's Fashion - PlayUp

TAKE BACK: Return your used Play Up items and earn credit to use towards a future order.*

Orders shipped outside the EU may be subject to customs clearance. The customer is responsible for any customs procedures, duties, and applicable fees. For more information, see our “Shipping” page.

IMAGE_HOME_501

IMAGE_HOME_501

DISCOVER COLLECTION

view more
view more
Between solid blocks of colour, dots, stripes and embroidery, Stone Stories celebrates the contrast between strength and softness, movement and permanence, nature and artistic expression. A collection created with awareness, one that continues to deepen our commitment to circularity, transformation and the potential of materials.

our essentials
our essentials
OUR ESSENTIALS Suggestions for outfits for newborns, babies, and children. VIEW SETS

embracing circularity
embracing circularity
EMBRACING CIRCULARITY The way we dress can positively impact our planet. Join us in this ongoing cycle for sustainability in the textile sector.

circular design
circular design
CIRCULAR DESIGN Learn more about how we design our products. Explore

recircle
recircle
RECIRCLE Our second-hand clothing store for babies and children. Discover pieces