We are committed to regenerating nature by minimizing waste - PlayUp

TAKE BACK: Return your used Play Up items and earn credit to use towards a future order.*

Orders delivered outside the EU are subject to customs clearance, so the end customer is responsible for claiming the entire shipment from the local customs authority, as well as bearing the costs related to customs clearance.

Use to a commitment to regenerate nature
Use to a commitment to regenerate nature
A COMMITMENT TO REGENERATE NATURE We depend on the planet and its resources, just as nature depends on us. Everything is a cycle, and we are part of it. At Play Up, we design clothes for the children of today and the future, convinced that it is only possible to remain in this cycle if we learn to minimize our waste.

Use to view more
Use to view more
Design brings to life the forms we imagine, and nature fuels much of our inspiration. Just as with a child's growth, we design our clothes so that they can transform over time. From our roots, we work towards a sustainable value chain, efficient in the use of energy and resources, based on a clean and circular economy.

Use to how we contribute to circularity
Use to how we contribute to circularity
HOW WE CONTRIBUTE TO CIRCULARITY Our transition to a circular business model has been a gradual process that we share openly. Aware of the challenges of reducing our environmental impact, we are implementing strategies to combat our waste and give nature more time to regenerate.

Use to our evolution
Use to our evolution
OUR EVOLUTION Play Up’s history is summarised in three basic concepts: nature, art and responsibility. In the future, we want to continue to grow consciously, making the best decisions to reduce the environmental impact of what we enjoy doing most.

Use to global priorities in our actions
Use to global priorities in our actions
GLOBAL PRIORITIES IN OUR ACTIONS We remain focused on the improvements needed to strengthen the sustainability of our processes, aware of our responsibility to contribute to a more prosperous and just world. In this way, we base our decisions on the United Nations Sustainable Development Goals. By 2030, we plan to integrate five objectives in particular into our strategy: decent work and economic growth (8), sustainable production and consumption (12), climate action (13), protecting life below sea level (14) and protecting life on land (15). The Sustainable Development Goals are part of the agenda of all United Nations Member States and define the priorities and aspirations for global sustainable development until 2030.