We are committed to regenerating nature by minimizing waste - PlayUp

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Use to a commitment to regenerate nature
Use to a commitment to regenerate nature
A COMMITMENT TO REGENERATE NATURE We depend on the planet and its resources, just as nature depends on us. Everything is a cycle, and we are part of it. At Play Up, we design clothes for the children of today and the future, convinced that it is only possible to stay in this cycle if we learn to minimise our waste.

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Use to view more
Design brings to life the shapes we imagine; nature feeds much of our inspiration. Just like growing up, we think about our clothes so that they can change over time. We work for a sustainable value chain from our roots up, in the efficient use of energy and resources, based on a clean, circular economy.

Use to how we contribute to circularity
Use to how we contribute to circularity
HOW WE CONTRIBUTE TO CIRCULARITY Our transition to a circular business model has been a gradual process that we share openly. Aware of the challenges of reducing our environmental impact, we are implementing strategies to combat our waste and give nature more time to regenerate.

Use to our evolution
Use to our evolution
OUR EVOLUTION Play Up’s history is summarised in three basic concepts: nature, art and responsibility. In the future, we want to continue to grow consciously, making the best decisions to reduce the environmental impact of what we enjoy doing most.

Use to global priorities in our actions
Use to global priorities in our actions
GLOBAL PRIORITIES IN OUR ACTIONS We remain focused on the improvements needed to reinforce the sustainability of our processes, aware of our responsibility to contribute to a faired, more prosperous world. This way, the United Nations' sustainable development goals have defined our guidelines. By 2030, we plan to integrate five particular goals into our strategy: decent work and economic growth (8), sustainable production and consumption (12), climate action (13), protecting marine life (14) and protecting terrestrial life (15). The Sustainable Development Goals are part of the agenda of all United Nations member states and define the priorities and aspirations of global sustainable development until 2030.