We depend on the planet and its resources, just as nature depends on us. Everything is a cycle, and we are part of it.

At Play Up, we design clothes for the children of today and the future, convinced that it is only possible to stay in this cycle if we learn to minimise our waste.

Play Up’s history is summarised in three basic concepts: nature, art and responsibility.

In the future, we want to continue to grow consciously, making the best decisions to reduce the environmental impact of what we enjoy doing most.

We remain focused on the improvements needed to reinforce the sustainability of our processes, aware of our responsibility to contribute to a faired, more prosperous world.

This way, the United Nations' sustainable development goals have defined our guidelines. By 2030, we plan to integrate five particular goals into our strategy: decent work and economic growth (8), sustainable production and consumption (12), climate action (13), protecting marine life (14) and protecting terrestrial life (15).

The Sustainable Development Goals are part of the agenda of all United Nations member states and define the priorities and aspirations of global sustainable development until 2030.