Play Up garments are made to last. We use high-quality raw materials that can withstand the natural wear and tear of children's use, ensuring that the clothes keep their shape and functionality for longer.
Many of our garments are adjustable to children's growth, prolonging their use. Moreover, some can be transformed into new garments when they no longer fit, extending their useful life even further.
The timeless design, combined with the durability of the materials, allows the pieces to be used by several generations.

At Play Up, each garment is designed with a focus on its complete life cycle. We favour the use of mono materials, which will make them easier to recycle in the future.
We avoid using decorative accessories. When we incorporate accessories, we choose versions that are easily removable or recyclable, so the recycling process is simple and efficient. This means our items can be reused in new production cycles, minimising waste and promoting a more sustainable future.